HAILLEY OLVER
THE SECRET GUIDE TO STARTING YOUR OWN EXTENSION LINE.
UNLEASH YOUR POTENTIAL: Launch your branded hair extension line, skyrocket your profits, and dominate the market with custom colors. This is your path to unparalleled success and financial freedom behind the chair.
by Hailley Olver
I'm Hailley Olver, the creator of HB Extension Co and CEO of The Dream House Agency. I’ve been where you are—juggling clients, managing staff, and constantly searching for the "what's next" to keep your salon at the top. After years of building salons and then selling successful salons, I’ve turned my focus to helping hairstylists and salon owners like you grow bigger than ever behind the chair. Let me show you how to create your own hair extension line and implement winning marketing strategies that will not only enhance your business but also secure your financial future. You can too build a thriving business that gives you the freedom and success you've always dreamed of.
YOU DON'T WANT TO BE 65 AND STILL WORKING BEHIND THE CHAIR, RIGHT?
LET'S GET STARTED
I know firsthand watching your profit slip away to hair extension companies. You work so hard to build your salon's reputation and clientele, but every time you sell extensions, a significant chunk of that profit goes to someone else. Imagine if you could keep all that revenue in-house. By creating your own extension line, you could reinvest those earnings back into your business, hire more staff, upgrade equipment, or even save for a well-deserved vacation.
And then there are the color issues. We've all been there—struggling to find the perfect shade to match a client's hair, only to realize it's just not available. How many times have you had to spend extra hours trying to blend or color match extensions that just don't quite fit? With your own line, you could offer a wide range of colors tailored to your clientele's needs. No more compromises, just perfect matches that keep your clients coming back happy and satisfied.
Stock shortages can be a nightmare. There's nothing worse than having a client ready for a transformation, only to realize the extensions STILL haven't shipped out yet. Creating your own line means you can control your inventory and ensure you always have what you need on hand. No more waiting for shipments or disappointing your clients—just reliable, consistent service every time.
Quality is another huge issue. We’ve all dealt with inconsistent products that don't meet our standards, causing us stress and our clients frustration. When you own the process, you control the quality. You can ensure that every extension meets the high standards your salon is known for. Plus, with the added profits, you can start building a retirement fund. Owning your own extension line isn't just about today; it's about securing your future, giving you peace of mind and the financial stability to retire comfortably one day.
I KNOW EXACTLY HOW YOU FEEL.
Hear from those who have signed up..
YOU DON'T WANT TO BE 65 AND STILL WORKING BEHIND THE CHAIR, RIGHT?
This has been one of my long term goals for so long... I don't even know if I want to go "big" with it, but at least l'll be saving myself money now and I can finally build my own hair stock. I just want to tell you thank you a million times for not gate keeping your knowledge!
All my girls specialize in extensions and we have spent soooo much money. It was started to get insane. We were always trading back stock and it was a mess. This has leveled us up and maybe allow me to step away from the salon to spend more time with my babies. You spoke right to me with this very thankful!
Have to tell you that taking your extension course was the best investment in 2022. I just went over our salon expenses and profit with my CPA for 2023 and our extension sales were higher than any other year and are still doing so GOOD. I even just set up a retirement and I never thought I would be able too! Seriously thank you for sharing your knowledge and being so helpful with any questions I have ever had.
LOVE NOTES
LOVE NOTES
LOVE NOTES
LOVE NOTES LOVE NOTES
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One year later after taking your course and our extension line is more successful than ever. I actually can't believe how often we constantly sell out of our back stock! All my girls specialize in extensions, and we used to spend so much money in purchasing hair from another brand, that I kind of wish I would have trusted my gut and done this sooner. But I truly couldn't have done it without your support and help to push me out of my comfort zone and always asking my questions.
- KATY M.
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Thank you girl for your course. I got some sample hair yesterday and put it into Wy's head! So it's officially on the horizon for the end of the year. I'm sure you'll be hearing from me and I'll book a power hour when it gets closer to launch, but I just wanted to tell you thank you again for not keeping how to do this to yourself. You're an angel.
- JESSICA MARTIN
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As a studio suite owner, I wanted to increase my income but not work more. Then I found this course and it was the answer to everything. My clients have loved the personalized touch and convenience of having extensions right inside my studio so if they need fresh new hair they know they can at anytime.
This move has boosted my revenue per client and strengthened client loyalty. They trust my recommendations and appreciate the curated selection. It's a win-win for my business and my clients! If you're looking to elevate your services and increase income, consider an extension line. It's a game-changer!
- SAMANTHA HAYES
Glow Luxe Salon
checkout some of my past work
INVESTMENT
$494
TWO HOUR LIVE RECORDED MASTERCLASS
Q+A WITH OTHER STYLISTS AND SALON OWNERS
PDF OF ALL THE INFO INSIDE THE MASTERCLASS
MY MANUFACTURER CONTACT INFO
TEMPLATE FOR PACKAGING
(or you can use afterpay at checkout and pay as low as $40/mo)
LET'S GET STARTED
NEW: Hailley's Cliff NoteS VERSION OF THE Guide
COLORS + PRICE SHEET
I KNOW!! I AM HOOKING YOU UP FOR SUCCESS!!
A YEAR LATER CASE STUDY:
GARAGE EXTENSIONS
I knew I wanted Hailley to help me with started an extension line because she not only already was helping me grow on social media she has already had a successful salon and brand in our area. Hailley knows the market and really isn't afraid to share anything about business. From lessons she has learned from trial and error to success. We now have been able to take her knowledge and create our own branded hair line that our stylists and clients all love and use for well over a year now! This has been really huge and a great profit for driving sales to our salon.
- KINDRA ENGLER
THE GARAGE HAIR LOUNGE
FREQUENTLY ASKED QUESTIONS
I will cover this more in depth inside the masterclass of the origin and quality, but the type of hair my supplier provides are many different types of hair from sewn wefts, genuis wefts, clip ins, wigs, machine, i-tips, beaded, and more. As well as a wide variety of colors and lengths!
What kind of hair does your supplier provides?
We do believe in privacy of our clients and have signed several NDA's that we can not discuss specific companies, but there are success stories on this page as well as following along on Instagram you can see when we share and tag our clients packaging, posts, products when we get tagged!
Can you give me a list of extension companies that have taken your course?
Well luckily for you I own a branding agency and have the best of the best friends in the biz that are beyond talented and have helped me develop my own branding and packaging that I dive into inside this masterclass as well!
Where do I start with branding and packaging?
Absolutely!! THIS is what made me first want to make this course/masterclass!! I had THE HARDEST time finding information and being able to communicate with manufactures that I wanted to create a class + guide so others didn't have to struggle and spend the 1000+ hours that I had to go through. The research and failed purchases were enough to tell myself that once I get it figured out-- I would share my knowledge with everyone who asks!
Will you be sharing any mistakes or what not to do inside this masterclass?
Great question!! This I believe could be a personal choice. But my supplier I give you offers 25g, 33g, 50g, 60g, 100g, 113g, 120g, 150g, & more options!
How many grams should I be purchasing per pack?
I was a blonde specialist so 60A at the time and 60. Also client favorites for a mix was 7/60 as well but they don't have a 7 anymore BUT I recently had a call with my manufacture and they showed me new color combos of hybrids that are even MORE beautiful than ever!!
Would you be able to tell me what the best sellers were in terms of lengths and colors? I know it'll be different in different regions but we plan to sell online.
HAILLEY OLVER
Hey, i'm Hailley
I’m a retired hairstylist, extension company owner, and salon owner turned Marketing Agency CEO who SOLD 2 salons in 2022 and moved to Arizona to be more present with my family and help others grow THEIR businesses.
My journey didn't stop with my own success; it fueled my desire to empower other business owners like you. Now, I dedicate my time to teaching entrepreneurs how to grow their businesses with strategic, non-icky plans that actually work. Whether you're looking to create your own hair extension line or need comprehensive marketing strategies, I'm here to guide you every step of the way.
Join me on Instagram for tips, insights, and proven marketing strategies designed to help you succeed. Follow me @hailleyolver or @thedreamhouseagency and let’s take your business to the next level together. Learn more about how you can transform your passion into a thriving business with the right plan and support. Your success story starts here!
LET'S BE FRIENDS
POWER HOUR
We will map out anything and everything you need to feel like you have a full plan for success. Let's make all your business dreams come true.
WHAT WE CAN COVER?
✧ Launch Plan for Your Hair Line
✧ Support While You Get Started
✧ Business Transitions
✧ OR anything else you can think of!
BOOK A POWER HOUR
