Marketing changed again this week. Here's what to do about it
The AI Edit · By The Dream House Agency
A weekly newsletter for salon owners, estheticians, med spa and wellness owners, and boutique owners. In about five minutes, you'll know what changed in marketing and AI, and exactly what to do about it. Written by someone running it inside real businesses.
Free weekly edit. Pro is $21/month. Launching soon on Substack.
You're behind the chair, not behind a screen
Instagram, Google and Meta change the rules every few weeks, and most of it never reaches you until it's already old.
AI tools are everywhere, and nobody shows you which ones are worth your time.
You don't need another course to binge. You need someone who knows, keeping your business current.
That's The AI Edit: the updates that matter for appointment and retail businesses, what to do about them, and the AI tools worth trying, in one short email a week.
Why it exists
The edit, not the noise
Every week, three things. One short email. Written for businesses that run on appointments, clients and customers.
What you get
WHAT CHANGED
The updates in social, search and AI that actually affect your business, in plain English.
WHAT TO DO
One clear action each week, written for service and retail businesses.
WHAT TO TRY
One AI tool or prompt worth your time, tested first.
THE AI EDIT PRO · $21/MO
Deeper breakdowns, done for you prompts and captions, and subscriber only Q&A with Hailley.
Built for businesses that run on appointments and relationships
Salon owners, estheticians, med spa and wellness owners, boutique owners, barbershops and beauty educators.
If you spend your day with clients, The AI Edit keeps your marketing moving while you work.
Who it's for
Hire someone who knows. Then let them keep you current.
Join the waitlist and get the first edit free.
From the chair to the strategy
Hailley Olver is the founder of The Dream House Agency. She's a licensed hair stylist, multi business owner and former COO of a million dollar clothing brand.
She built her salons, a boutique, a barbershop and a hair extension line, then turned that experience into an agency. The AI Edit is the playbook she uses with clients, sent to your inbox every week.
